Honest Umami Pure MSG Flavour Boost, 120g

Honest Umami Pure is a premium, single-ingredient flavour enhancer made from 100% pure MSG (monosodium glutamate). This clean, honest seasoning brings a deep, savoury umami boost to everything from stir-fries and ramen to soups, sauces, and marinades.

What is MSG?
MSG is the purest form of umami, the fifth taste after sweet, salty, sour and bitter. It was first isolated from seaweed in Japan in 1908 and has been used worldwide ever since to enhance savoury flavours. It doesn’t add any specific taste of its own but works by amplifying the natural umami already present in ingredients like mushrooms, tomatoes, meats, and cheese.

How is it made?
Despite the myths, MSG is not artificial or synthetic. Honest Umami Pure is made through a natural fermentation process, just like beer, yogurt, or soy sauce. It typically starts with plant-based ingredients like sugarcane, sugar beets, or corn, which are fermented with specific bacteria to produce glutamic acid. This is then neutralised with a small amount of sodium to create monosodium glutamate, a white, odourless, crystalline powder that's completely safe and incredibly effective.

Why use it?

• Adds depth and roundness to savoury dishes

• Intensifies natural flavours without masking them

• A little goes a long way – just a pinch transforms your cooking

• 100% pure MSG, no additives, no fillers, no nonsense

Don’t be misled by outdated myths, MSG is one of the most studied and proven flavour enhancers out there. Yardbird Honest Umami Pure gives you a clean-label, chef-trusted way to elevate everything you cook.

Allergens: none

Ingredients: Monosodium glutamate